miércoles, 18 de junio de 2014

Hungry Jack's

Hungry Jack's is a chain of fast food restaurants that serves as the Burger King franchise in Australia. Its first store opened in Perth in 1971 and currently has over 300 locations across the country.

The Hungry Jack's menus are similar to those of the U.S. multinational, with products like the Whopper or Tender Crisp. However, the franchise also has its own menus and a distinct corporate image, which retains the old Burger King logo adapted with the proper name of the restaurant.

When Burger King began its expansion to Australia, he found he could not use his name because it was already registered for Adelaide restaurant. Therefore, the company gave the Australian franchise owner, Jack Cowin, a list of alternative names that could be used as provisional until they regain their brand name. Cowin selected "Hungry Jack", a name used in the United States for a brand Pillsbury pancakes, which put an apostrophe to give his touch propio.1 The April 18, 1971 the first restaurant in the chain opened in Perth.

Collaboration problems remained until 1996, when the rights in the country over the name "Burger King" expired and the multinational would rename all Hungry Jack's with that name. 

The refusal of Australian franchisors took the case to court and Burger King was even open their own restaurants in New South Wales, Victoria and Canberra.

In 2001 the Australian Justice ruled in favor of Hungry Jack's, considering that the U.S. group had violated the terms of the franchise agreement and practiced unfair competition. Two years later, the new group address Burger King reached a partnership agreement with Hungry Jack's, by which all the premises of the American group in that territory would pass into the hands of the Australian franchise.

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