martes, 5 de julio de 2011

History of Procter & Gamble

The Procter & Gamble was founded in 1837 in Cincinnati, Ohio as a small family row indicated the manufacture of soaps and candles, its founders were an English immigrant named William Procter and an Irish immigrant named James Gamble. Both had come to Cincinnati separately and founded successful businesses, Procter and Gamble candle maker and a manufacturer of soaps. After marrying sisters, formed a partnership. At that time, Cincinnati, known as "Porkopolis," was the center's largest meat producer in the U.S., allowing access to cheap animal fat - the basic raw material in making candles and soaps. This attracted many new stakeholders, so that by 1845 P & G had to compete with 14 other local manufacturers of name brands without soap and candles. To differentiate itself from other P & G embarked on a strategy of aggressive investment building one of the biggest factories in the 1850s despite the rumors of an impending civil war. During the war, P & G operated during the day and night to supply the soldiers of the Union, and by the end of the war, sales had more than quintupled to more than $ 1 million. When the soldiers returned home carrying high quality products, distinguished by its distinctive packaging of moon and stars, P & G quickly developed a national reputation.

Since its inception, P & G focused on product innovation. In 1879, the son of Gamble, James Norris Gamble McLean, a chemist by training, developed Ivory, the first American soap comparable to fine soaps imported from Europe. James transformed the production process of soap P & G - and candles - an art to a science enlisting the help of chemistry teachers. Ivory, first sold nationally in 1882 by its purity, P & G became a producer of premium brands. A large scale production of Ivory started a huge new plant Ivorydale in 1887 to meet the rapidly growing domestic demand. P & G also innovated by establishing a direct sales force in 1919, eliminating the intermediary of wholesalers. The factory direct distribution to stores to improve understanding of P & G's retail customers and allowed the departments of the company in 1924.

Procter & Gamble also helped introduce the novels, known in English as "Soap Operas," in 1933. The novel "Guiding Light", first jumped into the air like a radio series in 1937 15 minutes, and still is produced by P & G Productions appearing daily on CBS.
During the 1920's brand managers were encouraged to become entrepreneurs and manage their brands as individual companies. Created a competitive brand management in 1931, formally allowing each brand manager to capture different consumer segments. The organization began forming around the product lines for faster business decisions and customer-oriented were made by brand managers in the lower levels of the corporate hierarchy. In 1943, P & G created its first product category division of the departments of pharmacy products, focused on a growing line of products for personal care. Tide, a revolutionary synthetic detergent released in 1946, was developed against the wishes of senior management through a secret program known as Project 5 years X. Senior management finally started the project and Tide captured the market leadership in just 4 years and still holds 50 years later.

The P & G brands are present in the lives of people around the world two billion times a day. The company has one of the strongest portfolios and important, including reliability and quality brands including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel , Olay and Clairol Nice 'N Easy.

Nearly 98,000 employees working in over 80 countries to ensure that P & G brands to fulfill their mission of improving the quality of life every day

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