martes, 1 de febrero de 2011

History of Zara

Zara is a chain of stores belonging to the Spanish fashion group Inditex operates in addition to Massimo Dutti and Stradivarius, founded by Amancio Ortega Gaona is the company's flagship brand and is represented in Europe, America, Africa and Asia in 1483 major cities worldwide, 500 of them in Spain. In 2007 it opened 560 stores across the group. Some of its stores operating under the brands Zara Lefties and Reduced, aimed to sell very cheap clothes and leftover remnants of the season.

On May 15, 1975 opened the first Zara store in La Coruña, close factories Arteijo, northern Spain. In 1985, Zara enters the business of fast fashion. Business joins José María Castilian, professor of business school and a lover of technology, such as Amancio Ortega's right hand, making the company as a logistic model. In 1988 Zara opened its first store outside Spain, in Portugal. In 1994, he opened shop in Sweden, home of its closest competitor, H & M.

In 2004, its turnover was EUR 3819.6 million and represented 67.8% of Inditex's sales. It has three logistics centers located in the main Arteijo province of La Coruña (Spain), where he opened the first store in 1975 and two in Zaragoza and Madrid. It recently opened its first store in mainland China in Shanghai.

In 2005, Pablo Isla replaces CEO José Maria Castilian and began a restructuring of logistics, in search of efficiency. Zara clothing offers quality trend at the female half, teen, men and children. Drift of that mark a line of housewares (Zara Home) it started selling online in October 2007.

With more than 200 designers follow the latest trends in stores, at street level and the constant trips to international fairs. Thus, Zara designs, produces a collection twice a week, and distributes it to each store. Its collections are small and sell out quickly, creating the feeling of exclusivity. This prevents price reductions and urges customers to visit their stores regularly. The distribution is done in their own shops, where the dressing takes the utmost care, interior design, music and care environment.

Unlike other brands like H & M which are common advertising claims with media stars, Zara advertising is more discreet in this regard. This is precisely the policy of constant renewal of libraries. In fact, it would be counterproductive for the brand to advertise on a particular item occurs only in a limited number and is therefore destined to disappear from stores within a few weeks.

In 2010 it launched '' Zara's online store in six European countries, Germany, Spain, France, Italy, Portugal and the United Kingdom, from November 4, 2010, expanded to 11 with the addition Austria, Belgium, Holland, Ireland and Luxembourg.

On January 10, 2011 Amancio Ortega left the presidency of Inditex in the hands of Pablo Isla, the current owner of a 0.022 per cent of Inditex and CEO of the firm since June 2005, a law degree and has held several positions as director legal services of Banco Popular, the chair of the board of Altadis or general director of Heritage of State in the Ministry of Economy and Finance.

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