martes, 25 de enero de 2011

Bimbo History

Bimbo company we know today has its origins in Mexico. The Spanish Bimbo is a replica of a first Bimbo was founded in Mexico City, which began its activities in the Latin American country in December 1945, just months after the end of World War II.

Twenty years later, on March 64, one of its founders, decided to create the same company in Spain with the same symbols and philosophy. BIMBO began operating in Spain in 1964 at its plant in Granollers (Barcelona).

In 1978, Mexican businessmen who once founded Bimbo, are sold all their shares and since then the two companies, the Mexican and Spanish have followed parallel paths, but completely independent.

Today, Bimbo is one of the largest organizations in the food sector in the Iberian Peninsula. Since the introduction of sliced bread to the full range of products today, Bimbo continues to arrive each day to millions of Spanish households with their fresh, tender and delicious. Thanks to the great acceptance by the public, BIMBO products have established themselves as market leaders in the categories of bakery, pastry and confectionery brands.

Bimbo's great achievement has been since the first in Spain to introduce a totally unknown until then: the bread.

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